The funding is set to be spent on increasing the product ranges, enhancing the customer journey through development of the website infrastructure and branching out into emerging markets, with the aim of doubling the size of the business over the next three years "firmly planting Hedges Direct at the forefront of the growing online garden sales industry".
Hedges Direct sells and despatches more than one millions plants a year, supplying hedging, topiary, trees, turf, topsoil and planting essentials.
Euxton Group, which owns Hedges Direct along with Best4Hedging and Impact Plants, received the cash injection through a Buy In Management Buy-Out by the Foresight Group and its dedicated regional investment fund, which focuses on private equity investments into SME’s.
Michael McVey, managing director of Euxton Group, says: "Our expertise in the horticultural and landscaping market is reflected in the year-on-year growth of our order volume and value. Through Foresight’s investment, we will be able to develop our business further and capitalise on our position as the leader in online horticultural retailing."