Heathrow unveils flower fragrance map

Passengers travelling through Heathrow Airport will see a new installation as the airport unveils a giant floral map of the world.

Created by florist Larry Walshe using around 2,000 fresh flower stems, the 11ft by 18ft living artwork will be housed in Terminal 5 until the 24 September.

The airport’s new global fragrance report highlights both purchasing trends of passengers travelling through Heathrow, and wider fragrance behaviours from across the world. The installation offers unique insight into the four key fragrance notes of the new Autumn/Winter season: woody, fresh, oriental and floral, and fragrance preferences from around the globe. 

The map includes roses, which Briton favour and lavender and orange blossom, which are favourites in the US and Mexico. Fresh scents including mint and mandarin feature as favourites in India, while spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. Most popular scents were jasmine (28 per cent), lavender (27 per cent) rose (24 per cent), vanilla (20 per cent) and sandalwood (19 per cent). 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Ceanothus

Ceanothus

These shrubs or small trees produce mainly blue flowers and fantastic glossy leaves, writes Miranda Kimberley.

Pest & Disease Factsheet - Moles

Pest & Disease Factsheet - Moles

Protect against root damage caused by tunnelling.

Nicotiana

Nicotiana

Very popular among experienced gardeners, these plants often give off a sweet fragrance, says Miranda Kimberley.


Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Over the past week it has been the great privilege of the Horticulture Week team to welcome more than 700 leading horticulture professionals to three great industry events - the Garden Retail Awards 2017, the UK Grower Awards 2017 and the third Garden Retail Summit, all hosted by Horticulture Week.

UK Grower Awards winners demonstrate exceptional talent

UK Grower Awards winners demonstrate exceptional talent

Welcome to this special presentation of the achievements of the outstanding winners of the UK Grower Awards 2017.

Opinion: Edwards On... Plant supply and health

Opinion: Edwards On... Plant supply and health

Increasingly, and rightly, plant health/biosecurity is being recognised as something of which all of us involved in plant supply must be aware.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.