Heathrow unveils flower fragrance map

Passengers travelling through Heathrow Airport will see a new installation as the airport unveils a giant floral map of the world.

Created by florist Larry Walshe using around 2,000 fresh flower stems, the 11ft by 18ft living artwork will be housed in Terminal 5 until the 24 September.

The airport’s new global fragrance report highlights both purchasing trends of passengers travelling through Heathrow, and wider fragrance behaviours from across the world. The installation offers unique insight into the four key fragrance notes of the new Autumn/Winter season: woody, fresh, oriental and floral, and fragrance preferences from around the globe. 

The map includes roses, which Briton favour and lavender and orange blossom, which are favourites in the US and Mexico. Fresh scents including mint and mandarin feature as favourites in India, while spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. Most popular scents were jasmine (28 per cent), lavender (27 per cent) rose (24 per cent), vanilla (20 per cent) and sandalwood (19 per cent). 


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