Health link to fresh produce to be debated at conference

Experts will look at the science behind how eating more fruit and vegetables can help prevent disease.

The medical evidence behind why people need to eat more fruit and vegetables, and strategies to get them to do so, will take centre stage at this year's joint HDC/Stockbridge Technology Centre (STC) conference, Selling a Healthier Future: Strategies for increasing consumption of fruit and vegetables in the UK.

Joining the discussions - which take place on 19 April at STC in Cawood, Selby - will be Professor Stephen Atkin, head of academic endocrinology at Hull York Medical School who will examine the case for fresh produce and the prevention of disease. Dr Kirsten Brandt, of the University of Newcastle will look at food interventions.

Pauline Milne, national Food Dudes project coordinator and Nigel Jenney of the Fresh Produce Consortium will discuss lessons from promotional projects to date. Other topics include the marketing of Omega 3 products and behavioural drivers.

Also addressing the conference will be Lord Heseltine, owner of Haymarket Media Group which publishes Horticulture Week, media partner for the event. Other speakers include Professor Janet Cade, University of Leeds, Dom Lane of communications specialist Bray Leino, Tara Garnett of the Food Climate Research Network and David Jopling of Croda International.

Neil Bragg, chairman of the HDC, will chair a debate on who should fund the promotion of fruit and vegetable consumption - and how.

The day's event will be chaired by Dr Hazel MacTavish-West.

- For a free place, email Emma Fisk: emma.fisk@stc-nyorks.co.uk.


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