Digital marketing agency Inside Online have produced a sector report on the garden furniture industry looks at the top 50 websites within the garden furniture online market, examining aspects including seasonal trends, keyword competitiveness and visibility vs authority.
Findings include that "gardening remains one of the most popular hobbies in the UK, although the recent economic downturn has affected demand for big-ticket horticultural products, such as garden furniture, lawnmowers, greenhouses, garden sheds, etc. However, gardening appears to be growing in popularity among younger generations in recent years, thanks to popular gardening television programmes such as the Big Allotment Challenge and Love Your Garden, as well as the UK's ageing population that will continue to sustain the horticultural retailing sector in the future. As such, Key Note forecasts retail sales of horticultural products will grow by 0.8 per cent in 2015 and 1.2 per cent in 2016."
www.hayesgardenworld.com was a top performing site showing an increase of 303 per cent in organic search from 2014 – 2015.
Some 24 out of 50 of the websites which analysed were down on average growth compared to the other websites from September 2014- 2015.
The hardest hit in 2014 – 2015 was www.greenfingers.com a year on year decrease of 63 per cent in organic search.
www.homebase.co.uk showed short-term-ranking potential, with over 120,000 keywords on page 2 or 3.
www.diy.com showed a high rate of link acquisition with over 350 links pointing to the site, correlating with the organic visibility.