The Hill Brothers director, who grows indoor plants for High Street retailers, supermarkets and DIYs, praised Double H's RHS Chelsea Flower Show exhibit and loveorchids.co.uk's public-facing website for raising the profile of commercial growing of orchids and indoor plants in the UK.
He said: "It's important to get the consumer to see the commercial side of the industry. We're environmentally well-grown, sustainable - there's lots of positive stories. But I don't think people are aware of the commercial side of horticulture. They aren't aware orchids are grown in the New Forest for instance."
He said the 2016 season was catching up but was still a few weeks behind after a good year in 2015. The BPOA will present the Home Grown retailer of the year award at the National Plant Show this month and is also promoting bedding at the Great Yorkshire Show. There is also a study trip to the US planned.
"We have to keep people informed and deliver benefits for retailers so people can see the value. I think we do a good job at the AGM with speakers and want to make sure we build on that success. It's important to keep on promoting the British brand and Home Grown and engage with the industry."
He said there remained a lot of opportunities in the pot plant market and the challenge to the industry is to get the product to market in a format that works while adding that the growing market for the "value and convenience" of supermarkets for impulse line was "testament to what consumers want".
He said garden centres will offer a "leisure opportunity while supermarkets offer convenience".
Hill said "sometimes customers don't realise what's out there". He said all the plants on the HTA/GCA/Westland/Lovania Sunflower Street Chelsea Flower Show exhibit this May were available in garden centres or supermarkets and the show helped educate customers where to buy them.