The punnet was developed by consumer packaging expert Adare, which was tasked with creating environmentally conscious packaging that fits the following criteria:
- safe for direct food contact;
- enables the fruit to have a good shelf life;
- has a see-through lid that is not made out of traditional plastics, which can take hundreds of years to degrade.
The resultant punnet is made from UK-sourced cardboard mill off-cuts. It also features a printed, recycled, board sleeve featuring a clear film window so that customers can view the fruit.
The window - although it looks like clear plastic film - is made from woodpulp from ethically sourced forests and is biodegradable and compostable. The entire pack can be recycled through the cardboard recycling waste stream.
ASF managing director Lochy Porter said: "We are delighted that Adare has met our design brief and successfully developed a punnet that enables us to offer recyclable packaging in this sector for the first time."
Good Natured Fruit strawberries and raspberries in recyclable punnets are now available in all major Sainsbury's and Asda stores and selected Co-op stores nationwide.