The fair had a new half-unit buying option and buyers had a focus on impulse plants.
Groen-Direkt's Gert Koert said: "This changing buying behaviour is leading to an increasing demand for flexibility. We will be responding to this need from this Spring Fair onwards by offering our customers the option of ordering half units. In the autumn of 2015 we tested this new sales form in two successful pilots. The buyers’ response at the fair and at our webshop clearly showed that this option meets the need. That’s why we decided to introduce it at our Spring Fair. It enables us to sell larger volumes per sample, which is of course interesting for the growers. And for our customers it is an extra service with which we hopefully offer them extra added value. Along with the possibility of sales of Danish trolleys and layers and our special sales concepts, this new option enables us to meet the demand even more effectively."
GROEN-Direkt will be organising one fair a week from 23 February onwards, and one fair every other week in autumn.