Vales Sovereign has a traditional British flavour and "scores heavily in terms of the environment," said Doug Bell, general manager of Greenvale at Duns, Berwickshire.
"It has a lower carbon footprint than traditional potato varieties because it requires less water and less fertiliser to grow," he said.
The UK-grown potato was targeted at the catering sector as box bakers, size-graded for baking, under the Jackpots brand.
"Vales Sovereign's flavour is very traditional," said Bell. "The potato is a great British baker because it is a very robust variety that resists diseases."
Vales Sovereign was bred to combine the "best of British", with the creamy taste and soft texture that made classic British varieties like King Edward and Maris Piper favourites, Bell explained.