Greenvale gives All Rounder Potatoes seasonal look to ensure they stand out on busy shelves

Fresh potato supplier Greenvale AP has launched a festive edition of its 2kg bags of All Rounder Potatoes.

Image: Greenvale AP
Image: Greenvale AP

Greenvale marketing manager Tracey Mattock said: "The bags have been created to add interest to the fresh produce aisle and, with its light hearted design, we hope we'll make shoppers smile.

"The bags will give the brand standout over the Christmas period when the shelves are particularly busy - we want to make sure consumers see them in time for the big day."

Launched in February 2012, the GreenVale All Rounder Potatoes brand, which use the Jelly variety, is undergoing year-on-year growth of 42 per cent according to retail analysts Nielsen, and is valued at £6.3million.

The brand is supported by a Facebook page and Twitter feed. They are sold through Tesco, Booths and online from Ocado for around £2.25 per bag.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, in contrast to other farming sectors, according to a new report by levy body AHDB with Agra CEAS Consulting.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

How should agri-tech research for fresh produce function in a post-Brexit UK?

How should agri-tech research for fresh produce function in a post-Brexit UK?

One area affected by the uncertainty around Brexit will be the ongoing development of agricultural technology, seen by many as essential to retain Britain's productivity and competitiveness in fresh produce along with other farming sectors.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon