Greenfingers.com buys into Carbon Gold

Online retailer Greenfingers.com is the latest stockist of GroChar, its new concentrated biochar-based soil improver.

Carbon Gold sales manager Nigel Clarke said:

"Overall we’ve had an excellent response from buyers and we’re pleased to be supplying GroChar to Greenfingers.com for the 2011 season. The product gives gardeners the ability to enhance their garden soil and reduce their personal carbon footprint; it will certainly appeal to an ever-growing environmentally conscious customer base."

Moira Peterson, general manager at Greenfingers.com, said: "The decision to stock GroChar was unanimous. Given the importance of good soil, it will appeal to both experienced and new gardeners alike. The product promises to last for years reducing the need for repeat applications and it locks in CO2, so we’re sure it will tempt many of the 2.8 million users a year on Greenfingers.com."

The main ingredient in GroChar is biochar, which is a form of charcoal produced by heating woody plant matter using a clean technology. It permanently captures up to 70% of the carbon that would otherwise be released into the atmosphere if the wood were burnt or allowed to decay.

The biochar in GroChar is enhanced with mycorrhizal fungi, seaweed and wormcast.

Trade prices for the 1.4 Kg carton of GroChar range from £4.15+ VAT, these are available in outer cartons of 14 packs with 16 outers to a pallet.

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