As a charity, Greenfingers rely on Garden Re-Leaf Day to raise most of the funds it needs for creating gardens for children’s hospices, and with 15 promised this year, the success of the event is of even greater importance. In the past, hundreds of fun, creative and awe-inspiring events have been held in support of the charity – but more can easily be done, say organisers, to get Garden Re-Leaf to a wider audience.
Last year, three garden centres - Littleheath, Willowbrook and The Old Railway Line collaborated with Greenfingers by submitting their Garden Re-Leaf Day photos – which were each taken on a digital SLR camera. These high resolution images were then distributed to national press and used in promotional literature and posters creating valuable publicity opportunities for both the event and the garden centres involved. Greenfingers say 1-6MB photos are suitable.
Greenfingers is aiming to raise £300,000 this year with £100,000 through Garden Releaf day.
Hornby Whitefoot PR’s Robbie Cumming is fundraising for Greenfingers, along with over 40 others from the garden industry, as part of the Great Garden Re-Leaf Walk – as well as managing the PR and Social Media output for Garden Re-Leaf Day itself. "The immediacy of social media, and the convenience of smart phones is great for spreading the word online – but we mustn’t forget the power of traditional print media. We have the contacts, we have publications on board, all we need now are budding and experienced photographers alike to to get involved in creating high resolution images that we can use to get Greenfingers Garden Re-Leaf Day, its participants, and the industry as a whole in front of millions of people."