Green City sees new link-up

The GCA is joining with the Green City initiative, which aims to improve public spaces by promoting the value of plants and green space.

Co-ordinator Amanda Long presented the scheme at the GCA conference last week and outlined how it gave retailers an opportunity to promote their commitment to greening the UK.

Not only would garden centres have the chance to promote the real value of plants in society, but they could establish and develop their green credentials, which would protect and strengthen the business. The scheme is being incorporated into the GCA system as an incentive for members to do more to promote the green and social side of the garden business.

Members meeting the criteria will be rewarded with the use of the Green City logo.

Long said the philosophy behind the scheme was simple - to promote the message that plants and planting brought value from a social, economic and environmental point of view.

The initiative has been gathering pace in Europe since 2002 and has enjoyed success in the Netherlands, France and Germany.

Long said: "The Green City provides a valuable springboard to promote green and social leadership within the garden business and help secure its future."

- Visit www.thegreencity.co.uk.


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