The campaign will be rolled out over the spring and summer season and is intended to support increased garden centre and consumer-facing business.
The campaign includes advertorials and consumer competitions and is designed to raise awareness of the brand and its outlets. It features added-value decorative products like the Valencia Arch and Valencia Arbour, the Elite planters, the Grange Flower Walk and the company’s range of pre-painted garden structures including some contemporary two-tone colour options.
Media include consumer magazines such as Gardener’s World, Grand Designs, Period Living, Amateur Gardening, Style At Home, NFU Countryside and Country Life.
Senior product manager Rob Giles said: "The 2015/2016 season will see some significant investment in the Grange brand and this is just the start. The company has proved its capabilities in the most challenging areas of logistics and supply, firstly in our positive handling and communication during last year’s storms. Now we need to invest in the brand and multiple, merchant and garden centre retailers will all see the extent of our commitment over the coming seasons."