The new materials have been designed to offer "clear, succinct information about each product whilst providing attractive yet convenient display units for a number of the company’s most popular products".
The new POS support includes two merchandising systems; the front facing Trellis merchandising unit and the Fence Panel Step Display. Featuring a curved top header board, the Fence Panel Step Display benefits from individual product labels made from durable A4 Foamex cards.
Trade marketing manager Antony Barrett said: "When creating the new POS support, we were keen to emphasise the unique selling points of each product. The new Trellis merchandiser and Fence Panel Step Display have been designed to facilitate the accessibility of these rather cumbersome products, and to highlight the detail and finish of each design. Moreover, the new POS boards and product labels have been tailored to provide simple summary information which is specific to each item, making it easier than ever to choose the most suitable product for any project."