Reporting to sales and marketing Director, Tony Fasey, the department now comprises head of marketing Rob Giles, trade marketing manager Antony Barrett, category manager Jaya Mehmie and brand manager Anika Bahia with the most recent addition to the team, commercial manager Rob McClelland.
Fasey said: "Major research in the last 18 months has resulted in some exciting marketing developments. We have listened to the trade and consumer feedback in order to supply these audiences with a more current offering with real points of difference. We are committed to making these recent changes a success by building on these developments with continuous improvement across product development and marketing support for the brand."
The company became a subsidiary of Stelmet SA in 2015.
The company has a new website, increased social media presence and ongoing trade and consumer PR and advertising.