Grange boosts brand and product promotion

Grange is to continue to invest in its new brand after a busy year that has seen the company launch new products and colours onto the market and promote its new lines by running a successful consumer-facing media campaign.

Contemporary garden arbor - image: Grange
Contemporary garden arbor - image: Grange

The Shropshire-based garden structure specialist, which was founded nearly 150 years ago, rolled out its consumer campaign over the spring and summer seasons this year (2015) to help increase garden centre and consumer-facing business. It achieved this by raising awareness of its brand and product range through advertorials and competitions that were published in well-known magazines such as Gardener’s World, Grand Designs, Period Living, Amateur Gardening, Style At Home, NFU Countryside and Country Life. The campaign therefore gave readers the chance of winning its decorative products such as the Valencia Arch and Valencia Arbour and some of the company’s extensive range of pre-painted garden structures.

Rob Giles, head of marketing for Grange, said: "This season has seen a significant investment in Grange, including the development of a new corporate identity and a number of new collections.  

"We plan to continue to invest in the brand and are confident that multiple, merchant and garden centre retailers will all soon see the extent of our commitment."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here