The Shropshire-based garden structure specialist, which was founded nearly 150 years ago, rolled out its consumer campaign over the spring and summer seasons this year (2015) to help increase garden centre and consumer-facing business. It achieved this by raising awareness of its brand and product range through advertorials and competitions that were published in well-known magazines such as Gardener’s World, Grand Designs, Period Living, Amateur Gardening, Style At Home, NFU Countryside and Country Life. The campaign therefore gave readers the chance of winning its decorative products such as the Valencia Arch and Valencia Arbour and some of the company’s extensive range of pre-painted garden structures.
Rob Giles, head of marketing for Grange, said: "This season has seen a significant investment in Grange, including the development of a new corporate identity and a number of new collections.
"We plan to continue to invest in the brand and are confident that multiple, merchant and garden centre retailers will all soon see the extent of our commitment."