The Japanese Ministry of Agriculture subsidises the selection.
Dümmen Orange agent Hakusan Co nominated the new variety Poinsettia Gold as one of the candidates for this season’s awards and it went on to win the best flower award.
Marketing manager Masashi Fujiwara from Hakusan said he saw a huge interest from retailers and consumers for this new colour of apricot-gold.
The breeder, Ruth Kobayashi, has been working for Dümmen Orange at the Ecke Ranch in Encinitas, California for more than 10 years.
A more intense color is already in the pipeline.