Global Garden Products sees sales lift

European manufacturer and distributor of lawn mowers and powered garden equipment GGP, reports annual net sales in financial year 2015/16 of EUR484million, an increase of four per cent from the previous year, and a third consecutive year of record growth for the company.

EBITDA for the year ending 31 August 2016 grew 17 per cent to EUR 51 million (10.6 per cent of sales). The net profit for the year after tax was EUR 21.2m (PY EUR 3.8M).

The performance of the company has mainly been driven by growth of the Stiga brand, which delivered nine per cent growth over the previous year, due partly to expansion of its dealer network across Europe. The growth was accelerated by increased consumer demand of battery powered garden equipment and robots.  

Chief executive Georg Metz said: "New battery technology in lawn mowers, hand-held garden machinery and automatic lawn robots is accelerating consumer demand in the powered garden equipment market in which Stiga and GGP Group has a leading market share.  With all this new and convenient technology available for the residential gardener, the market is enjoying excellent growth.

"We are committed to developing a pipeline of innovative gardening solutions and growing our presence in both existing and new markets. We are looking forward to delivering further international and sustainable growth in the coming years."

GGP, headquartered in Castelfranco Veneto, Italy, sells more than one million units a year in 70 countries around the world, with a strong manufacturing base in Italy, Slovakia and China. It has developed a leading market share in Europe of 20 percent market share in the two largest product categories, lawn mowers and lawn tractors. GGP manufacture and distribute powered garden equipment brands such as Stiga, Mountfield, Atco, Alpina and Castelgarden, which are sold in specialised dealerships, upscale gardening retail stores and other qualified channels.

The global market for powered lawn and garden equipment is worth approximately EUR 12 billion and shows a circa 1.5 percent growth rate from 2014.

The current year has started in line with expectations and the group "expects to maintain strong growth, driven by major investments in new products, dealer support and marketing".


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles