Glendoick and Torwood representative Choice Marketing looks for new members

Garden centre buying and marketing group Choice Marketing plans to add to its 27-garden-centre roster after members had a successful 2009.

Choice Marketing representative Michelle de Lavis-Trafford said: "As a group all of our centres are up in double-digit growth this year with some of our larger centres within the group with sales up nearly 20 per cent year-on-year, which is amazing.

"Also, next week we are about to return a staggering £1m rebate cheque to our 27 members." 

She added: "Members were projecting that they may be 20 per cent down this year so were holding back, but Choice members have outperformed the market."

Stirlingshire-based Torwood was the last garden centre that Choice added to its roster in November 2008. De Lavis-Trafford said: "We hope to add two or three more in 2010. We're having meetings soon. They have to provide 80-100% commitment to key suppliers and not everyone wants to do that. Next year we want to co-ordinate more as a group."

Highlights included Perth-based Glendoick Garden Centre, which demonstrated excellence in areas including profitability, awareness within the local community and staff motivation and retention to be crowned at the awards held at Grosvenor House.

Also, Raemoir Garden Centre of Banchory has recently undergone a transformation to create a new destination garden centre of around 3,000sq m, including enhanced product ranges, a new food hall, an extended gift department and a covered plant area.

The group offers its members a range of benefits including, a dedicated buyer to negotiate with leading suppliers and a marketing agency to develop and implement integrated marketing programmes and a customer loyalty scheme. 

Choice chairman Paul Elding said: "We are always looking to welcome new members to our group of like-minded, ambitious garden centres. As a group we work together for the common cause — to retain a serious presence within the independent garden centre sector. Congratulations to Raemoir and Glendoick and to all our members who have driven their businesses forward in challenging times. We look forward to a bigger and better 2010."

Choice Marketing members:

  • Abercorn Plant and Garden Centre
  • Bell Plantation
  • Berwick Garden Centre Ltd
  • Birkacre Nurseries
  • Bosworth Nurseries & Garden Centre
  • Bourne Valley Garden Centre
  • Busy Bee Garden Centre
  • Camden Garden Centre
  • Ducks Hill Garden Centre
  • Fairways Garden Centre, Ashbourne
  • Fairways Garden Centre, Macclesfield
  • Fairweathers Plant & Garden Centre
  • Fakenham Garden Centre
  • Fletchers Garden Centre
  • Fosters Garden Centre
  • Garden Pride Garden Centre
  • Garden Wise
  • Glendoick Garden Centre
  • Goulds Garden Centre
  • Hearts Delight Garden Centre
  • Raemoir Garden Centre
  • Redfields Garden Centre
  • St. Peters Garden Centre
  • Summerseat Garden Centre
  • Sussex Country Gardener
  • Torwood Garden Centre
  • Vanstone Park Garden Centre & Nursery

 

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