Glee reconfigures for 2016

An "edit of the show floorplan taking centre stage" at Glee 2016.

Glee re-located at Birmingham NEC in 2014 and will shift around at the venue again in 2016.

Four areas will be rebranded with landscape and garden decoration replacing garden design and landscape, with the aim of bringing back more hard landscaping to the show.

Garden leisure becomes outdoor entertaining. There will be a dedicated pet section returning and retail services will be rebranded as retail experiences and services and will include catering.

Glee event director Matthew Mein said: "Feedback from exhibitors has been positive. Moving to a Monday start was the right thing. It is definitely a three-day show."

He said he was feeling "positive" about visitor numbers and that the show wanted "the right people and not just noise".

Glee intends to move its features such as new products to ensure visitors do not just visit the stands they know and have to look around more. They will not make exhibitors move from their favoured positions.

He added: "Moving Glee into the NEC halls 17 – 20 in 2014 was the best possible decision for the exhibition. It not only enabled exhibitors to think differently about their spaces, but buyers were also encouraged to walk the show differently, resulting in many more new relationships being forged as buyers came across new and exciting brands alongside existing suppliers. 

"As a result we are keen to ensure that the floorplan remains fresh, to encourage this ongoing ‘tour of discovery’. This is easily achieved by re-editing the floorplan – this can come from moving Glee’s feature content into new locations, such as the New Product display which will make its home in hall 17, or by looking at how the layout of the show best reflects changing consumer trends and market changes.  The 2016 floorplan is still very much under construction but we look forward to sharing more in-depth plans shortly."

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