Glee organisers step up stand promotion drive

Garden trade show Glee hopes to add 50 to 100 new exhibitors to this year's show and fill 2,000sq m more space than last year.

Stand sales are in good shape for the show, which takes place from 19 to 21 September, according to sales director of the garden centre supplier trade show Nick Davison. But because Easter was later this year, there has been a dip in sign-ups in recent weeks because the industry is so busy.

Davison confirmed that sales are up on 2010, when 650 firms exhibited and 13,000 people attended. Although this year Glee will shrink from four to three halls, there will be more stand space available. "The footprint was too large last year with too much unused space," he added.

Petindex will move into hall five. Davison said research showed that the rescheduling of the show to Monday to Wednesday rather than Sunday to Tuesday as before better suited the attending habits of pet care buyers.

He maintained that Garden Centre Group's recent introduction of 30 independently run pet departments showed that Petindex was still valuable. The move could herald a trend towards outlets running previously concessioned departments themselves, he argued.

Davison said he believed the new UK planteria section on benches made by companies such as Stagecraft, Timber Displays and C Jackson and point of sale from Floramedia at £400 a space would boost numbers.

The new Glee website, which helps link buyers and exhibitors, will also be a boon, he added.


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