Glee launch for organic, pet and mulch Westland products

Westland has launched a series of new products for Glee (Birmingham NEC 12-14 September), with organic and natural feeds and weeds, pet food and a novel ground cover product heading product development.

Westland SafeLawn is an organic fertiliser and lawn seed. Westland research says 84 per cent of gardeners don’t use lawn feed.

New Horizon will have a fresh look and improved formula for 2017, designed to tap into the trend for those seeking a more natural approach to gardening.

New Horizon Multi-Purpose Compost has the addition of worm cast compost, adding extra trace elements and naturally occurring microbes.

New for 2017 is new Horizon All-Round Fertiliser.

Resolva Natural Power Insect Control works by physical action, preventing insects, pests, mites and mildew from infesting plants.

Gro-Sure is to return to TV, while Gro-Sure Smart Seed next-generation lawn seed held onto its No.1 spot for the second year running, according to the GfK Lawn Seed Hitlist of May 2016.

Gro-Sure Rose and Shrub Food is new, while Gro-Sure Smart Ground Cover is a protective and decorative natural mulch.

The wood fibre product is designed to be "better than bark" at delivering weed-free, neat and tidy borders, and is 75 per cent more effective at weed prevention than has 50 per cent more coverage, independent trials at Reading University found.

Unwins Seeds is teaming up with Delicious Magazine and Emma Bridgewater.

The Unwins Sweet Pea range will be available in new updated packaging with in-store merchandising opportunities based on colour combinations. This year the brand will be linking with earthenware designer, Emma Bridgewater to give consumers a bespoke Unwins Sweet Pea vase.

Meanwhile, the Unwins Bursting With Flavour range offers a bespoke Unwins Delicious Kitchen Garden Magazine.

Peckish Natural Balance is a new bird food, with the brand having had a £2m (estimated from GfK Wild Bird Care Panelmarket Report – February 2016, EPOS Retail Sales Panel, Qlikview) increase in sales.


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