Swiss firm Zeleste is using Danish company Vital Petfood Group to sell and distribute the range of barrows, tools and accessories to garden centres in the UK, Denmark, Sweden and Norway.
Glee will also host a new Hothouse garden seminar stage featuring globetrotting consultant John Stanley, Gardenwork's John Connel and HTA's Andrew Maxted.
Also new is Profitable Plants, a series of displays from growers giving retailers ideas on how to present the plants they offer for sale.
Glee awards is another new feature while the Glee green trail will host around 50 suppliers of green garden goods. The aim is to help buyers prioritise their visits and earmark what to look for before venturing off to the NEC (see feature on p17)
Green gardening was at the forefront of Glee 2007 and this consumer-driven tend shows no sign of slowing when the 33-year-old show, which attracts approximately 22,000 visitors, returns for 2008.
"The trend for green garden products evolved over the past couple of years and is now evident across all sectors of the garden retail industry - from landscaping products to garden care and furniture.
"Eco-friendly goods are an expanding market," says Glee event director Dan Thurlow.