Glee's Green Heart hopes to to incorporate more international growers at the garden centre trade show at Birmingham NEC from September 14-16.
Glee said: "Over 60 growers are expected to use the area to launch 2016 ranges and latest varieties, as well as participate in a new programme of activity, designed to encourage further engagement with plants from all sectors of the garden retail industry."
The Garden Works’ consultant Kevin Waters, the Green Heart will lead "a number of guided tours around the Green Heart to demonstrate how cross merchandising can highlight a continual year-round association with the plant offer."
There will also be 12 promotional displays "to showcase how plants can take centre stage every month of the year and inspire action by giving ideas, making buying easy and ensuring subsequent success for the customer, using plants from Green Heart exhibitors, plus products from the wider show.
Waters said: "I am very pleased to be part of the ongoing development of Glee’s Green Heart, and really hope that people will take advantage of the opportunity to get up close and personal with plants at the show.
"The objective of the promotions we’ll be creating is to highlight the importance of plants, not only to our garden centres but also to the lives of our customers. We’ll be creating displays which appeal to all the senses and make gardening accessible to all, pulling material from all sectors of our centres including the gift area and even the restaurant. The aim is to show that plants are not restricted to ‘that cold bit outside where non-planty-types don’t venture!’"
Themes already confirmed to feature in Kevin’s Green Heart displays and interactive content will include Summer Thrillers, Spillers and Fillers, HTA Plant of the Month, and Fragrance in the Garden.
Glee director Matt Mein said: "We’re so pleased to be able to confirm Kevin’s involvement with the Green Heart. His passion, knowledge and experience of the garden centre market is second to none and without doubt his enthusiasm for building a bright future for garden retailers will shine through in his content. I am excited to see what he has on offer!"
The Green Heart will once again be housed within the glass-roofed Atrium area outside NEC halls 17 – 20 and incorporating Glee’s registration desks. Woodlodge will supply some staging.
Exhibitors confirmed are Darby Nursery, Whartons Nurseries, Morley Nurseries, New Leaf Plants, Channel Island Plants, Chamberlain Nurseries, Chapel Cottage Plants, Javado, Addenda, Northumberland Nurseries, Anglo Aquatic, Tamata, Gedney Bulb Company, Kilworth Conifers, Topbuxus and Laurica.
More than 20 exhibitors showed in 2014.