GIMA offers promotion tips for grow your own

Grow your own (GYO) has not peaked and there is still plenty of growth to come, Garden Industry Manufacturers' Association director Neil Gow said at the body's conference last week.

His view was echoed by gardening broadcaster Pippa Greenwood, who is on a Stewarts road show tour of garden centres. The two agreed that better labelling and point of sale were needed to keep the trend going.

Gow said the term was barely known by the industry five years ago but had become a "phenomenal" trend. Meanwhile, Greenwood said garden centres should give clear advice to consumers so as not to drop the GYO "golden egg".

She complained that some garden products seemed to be made by manufacturers looking for a "quick buck". She was "horrified" by one label that suggested earthing up potatoes with a trowel because the work would put off new growers.

The HTA Garden Retail Monitor showed GYO plateaued in 2011 at 43 per cent.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Are garden centres taking business from department stores?

Are garden centres taking business from department stores?

Can other garden centres learn from Petersham Nurseries and the fusion of retail elements in its new Covent Garden outlet?

Consolidation reaching ever further across horticulture

Consolidation reaching ever further across horticulture

Consolidation is stretching across the nursery and retail horticulture sectors, with Dutch corporate finance company Oaklins saying the horticulture market is now going through another wave of consolidation.

Electric car charging: an opportunity for garden centres?

Electric car charging: an opportunity for garden centres?

There are 11,700 electric car-charging points across the UK but only eight at garden centres, so more can be done to take the opportunity in garden retail.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles