GCA says disappointing garden centre sales in July offset by catering

Figures revealed by the Garden Centre Association for July sales in its member centres - of which there are around 200 - show that catering, clothing, gift and food sales were up, but sales in its nine other categories fell.

Image: Horticulture Week
Image: Horticulture Week

July’s overall sales figures are 3.23 per cent down with year to date for the first seven months of 2012 down 6.5 per cent compared to the same period in 2011.

GCA chairman Peter Burks said: "We have seen a definite theme this year with catering consistently being one of the top performing categories at our member garden centres each month. The year to date figures for catering now stand at 7.5 per cent up, it is the best performer so far this year.

"Catering is something our members do very well and despite consistently good figures they are still looking at ways to increase sales opportunities, as well as persuading restaurant customers to spend in other areas of their businesses."

He added: "Due to the unpredictable weather this year, outdoor furniture and barbecue sales have suffered, with the year to date figure standing at 14.12 per cent down. This has left many garden centres with surplus stock and we are encouraging members to do something positive with this and donate it to the charity Greenfingers’ initiative Turn Old into Gold."

Category                  July           Year to Date

1. Houseplants        -3.73%         -3.02%
2. Outdoor Plants    -12.26%        -14.55%
3. Seeds & Bulbs     -11.79%        -6.25%
4. Garden Sundries  -5.62%          -9.04%
5. Furniture & BBQ    -12.35%       -14.12%
6. Pets & Aquatics    -2.97%          -1.95%
7. Gifts                      5.09%          3.55%
8. Christmas            -5.43%          -17.59%

9. Hard Landscaping   -7.39%        -8.33%
10. Food Hall/Farm Shop  2.12%    -2%
11. Clothing              14.65%         5.94%
12. Other                 -3.68%          3.46%
13. Catering              9.23%           7.52%


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