Gardman Wild Bird Care partners with The Royal British Legion to raise £200,000 for the Armed Forces community

Gardman Wild Bird Care is joining forces with The Royal British Legion to help raise £200,000 for serving members and veterans of the UK Armed Forces and their families through the launch of a new poppy design bird feeder and two charity wild bird feed blends.


The Peterborough-based company, a supplier to hundreds of retail stores and independent garden centres across the UK, will become an official corporate partner of the charity in a year-long partnership from 1 August 2016.

Gardman will launch a new The Royal British Legion branded Poppy Bird Feeder alongside two sizes of the charity branded premium Wild Bird Seed Blend which will retail at available in stores from September. The Poppy Bird Feeder will retail at £6.99 with the Wild Bird Seed Blend retailing at £4.99 and £14.99 for 1.8kg and 12.55kg respective sizes. Gardman will donate 50p for every sale of its Poppy Bird Feeder, 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kg charity Wild Bird Seed Blend to The Royal British Legion.

Gardman chief executive Pete Utting said the promotion would help sales in 'shoulder' months as well as raising money.

Gavin White, head of brands at Gardman, said: "We’re so proud to be partnering with The Royal British Legion and hope we can make a real difference to the Armed Forces community and their families. More than half of adults in the UK feed birds in their garden and many want to create a supportive garden habitat for them. The poppy is an iconic symbol in relation to our Armed Forces and because we share a core customer demographic with The Royal British Legion, we expect our beautiful bird feeder and accompanying premium feed to prove very popular. 

"This is a wonderful opportunity to not only increase sales and engagement for the Gardman wild bird care brand by bringing in new customers that have an affinity with the charity, but more importantly we will be helping to improve the lives of our Service people, as well as ensuring our wild birds are well fed and cared for."

Louise Ajdukiewicz, head of corporate partnerships at The Royal British Legion, said: "We are excited to be partnering with Gardman this year through the sale of Poppy Bird Feeders and Wild Bird Seed Blend. They are fantastic products and we are grateful to Gardman and its customers for their support. The money raised through these will enable The Royal British Legion to continue its work providing vital care and support to members of the British Armed Forces past and present and their families."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here