The Peterborough-based company, a supplier to hundreds of retail stores and independent garden centres across the UK, will become an official corporate partner of the charity in a year-long partnership from 1 August 2016.
Gardman will launch a new The Royal British Legion branded Poppy Bird Feeder alongside two sizes of the charity branded premium Wild Bird Seed Blend which will retail at available in stores from September. The Poppy Bird Feeder will retail at £6.99 with the Wild Bird Seed Blend retailing at £4.99 and £14.99 for 1.8kg and 12.55kg respective sizes. Gardman will donate 50p for every sale of its Poppy Bird Feeder, 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kg charity Wild Bird Seed Blend to The Royal British Legion.
Gavin White, head of brands at Gardman, said: "We’re so proud to be partnering with The Royal British Legion and hope we can make a real difference to the Armed Forces community and their families. More than half of adults in the UK feed birds in their garden and many want to create a supportive garden habitat for them. The poppy is an iconic symbol in relation to our Armed Forces and because we share a core customer demographic with The Royal British Legion, we expect our beautiful bird feeder and accompanying premium feed to prove very popular.
"This is a wonderful opportunity to not only increase sales and engagement for the Gardman wild bird care brand by bringing in new customers that have an affinity with the charity, but more importantly we will be helping to improve the lives of our Service people, as well as ensuring our wild birds are well fed and cared for."
Louise Ajdukiewicz, head of corporate partnerships at The Royal British Legion, said: "We are excited to be partnering with Gardman this year through the sale of Poppy Bird Feeders and Wild Bird Seed Blend. They are fantastic products and we are grateful to Gardman and its customers for their support. The money raised through these will enable The Royal British Legion to continue its work providing vital care and support to members of the British Armed Forces past and present and their families."