Utting said Gardman delivered on its promise of stability and growth in 2016, achieving an average service level success rate of +90 per cent in the year to date. The company is now turning its attention to "how customers can achieve further significant gains".
Prime elements of the new strategy are a renewed focus on known top-selling lines to drive the core business, refreshing makeovers for brands; Cole & Bright and Grow It, plus new brand concepts to capitalise on consumer garden décor and gifting trends.
Utting said: "We know that new product development remains the lifeblood of our industry – and we are carrying on innovating as we have always done. But we also believe there is a lot more growth to be gained from existing products for which there is strong demand, but which are not always available on the shelves."
Gardman’s solution is the introduction of its ‘Hot 100’ and ‘Star NPD 2016’ initiatives, which identify respectively Gardman’s best-selling lines across all categories and the top selling new products launched earlier this year.
Utting added: "We are confident that by helping customers give focus to more than NPD, it will create a very solid platform to grow their business."
Gardman’s plans for 2017 will be unveiled at Glee (12-14 September, NEC Birmingham) in Hall 17-20, stand 19E30-G31.
Gardman's last accounts, issued in October 2015, for the 47 weeks to 28 December 2014 show £56.48m turnover and £996,000 operating profit.