Gardman tools re-brand drives £3m in sales

Gardman's re-branded garden tools have increased sales since they were unveiled at Glee last autumn.

Sales of Moulton Mill and Gardener’s Mate tools are approaching £3 million and are expected to achieve turnover of around £5 million in their first full year.

Moulton Mill is a "premium but competitively-priced" stainless steel range of 29 tools. Gardener’s Mate is entry-level, with 49 products at "exceptional price points".

Henry Corbett, who joined Gardman from Solus last year and is responsible for the development of both ranges, said: "Through building in strong points of difference, 15-year and 12-year guarantees and ensuring the ranges are offered at competitive price points, we’ve developed a compelling category solution that retailers responded exceptionally well to. The consumer sell-through has been outstanding."

Scotts announced this week it is seeking to sell the Joseph Bentley and Yeoman tools ranges it bought from Solus, partly because of price pressure and new competition.

Gardman said the loss of Solus from the market had led to uncertainty in supply this season and the need to airlift in product from China.

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