The four ideas are:
- getting consumers to feed all year round;
- introducing a new and younger demographic through 440 garden centres stocking a kids' range;
- making feeding easier with 77 new more simple products;
- bringing decorative style to feeding.
Gardman sold £3m of charity birdfeeder poppy products in the autumn to raise £200,000 for the Royal British Legion, 20% above target.
Some 840 garden centres sold the products, selling 300,000 units.