Gardman sees wild bird care sales rise after targeting new audience

Four 'big garden centre supplier ideas' are to thank for a 38% sales increase, garden centre supplier Gardman has said.

The four ideas are:

  • getting consumers to feed all year round;
  • introducing a new and younger demographic through 440 garden centres stocking a kids' range;
  • making feeding easier with 77 new more simple products;
  • bringing decorative style to feeding.

Gardman sold £3m of charity birdfeeder poppy products in the autumn to raise £200,000 for the Royal British Legion, 20% above target.

Some 840 garden centres sold the products, selling 300,000 units.

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