Every time someone buys a special ornamental bird feeder shaped like the iconic red poppy from Cardwell Garden Centre, near Gourock, 50p will be donated to Poppy Scotland and The Royal British Legion.
And even more money is donated to the charities with every purchase of special packs of bird seed.
Garden Wise in Dumfries and Garden King in Derbyshire are among other garden centres promoting the fundraiser, which helps Gardman raise interest in the wild bird care category in the 'shoulder' pre-winter season.
Three former soldiers from the Greenock branch of the Argyll and Sutherland Highlanders Regimental Association have visited Cardwell to see the display of the two-and-a-half feet high Gardman Poppy Bird Feeders.
Kilted former soldier, Dan McConnell, 77, who served with the Black Watch was joined by Neil O’Neill, 63, who is now a wheelchair user and fellow Argyll, Chris Folan, at the garden centre.
Louise Ajdukiewicz, head of corporate partnerships at The Royal British Legion said: "The money raised will enable the Legion to continue its work providing vital care and support to members of the British Armed Forces past and present and their families."
Along with the 50p donation to Poppy Scotland and The Royal British Legion for every sale of the £6.99 decorative poppy bird feeder, £1.50 will be donated every time someone buys a £14.99 bag of Gardman Wild Bird Seed Blend and 50p donated for the £4.99 bag.
Paul Carmichael, retail general manager at Cardwell added: "More than half of adults in the UK currently feed birds in their garden.
"We hope the Gardman Poppy Bird Feeder will encourage even more people to start helping our feathered friends.
"Its striking poppy design makes it the perfect garden ornament to show your support the Armed Forces charities and the Wild Bird Seed Blend is perfect for first time bird feeders."
Gardman hope to raise £200,000 for Poppy Scotland and The Royal British Legion nationally from the sale of the bird feeders and seed.
These official The Royal British Legion products will be available at garden centres nationwide, including Homebase, B&Q, Choice and Notcutts from August 2016.