Chairman Jonathan Halford, who led the buy-out, says the new management structure, backed by private equity investor Rutland Partners, which owns Pizza Hut, Bernard Matthews and Maplin, gives the company "a stability it has not had since 2007".
At Glee, Gardman will introduce a stock availability guarantee, made possible by an extra £5 million secured from the new backers for the purchase of additional stock.
Buyers at Glee will see developments since the launch of its brand development strategy two years ago. This centres on four categories – core gardening, garden living, wild bird care & wildlife, and pet – with footfall-building promotions and quality products that encourage consumers to trade up.
Halford intends to recruit a new chief executive officer to replace Stewart Hainsworth, who left in the spring. This move will complete a management team that already includes, Jason Richardson and Lolly Lee (sales), Tim Goff and Henry Corbett (category), Rebecca Griffiths (marketing), Scott Kilshaw (supply chain) and Mark Little (finance). Several senior managers have invested in the new business. Steve Harper has left the business.
To help future growth, Gardman will be on the look-out for complementary businesses. Halford says Rutland Partners has substantial funds available for appropriate acquisitions.
Garden designers the Rich Brothers will also be at Glee to back a yet-to-be-revealed Gardman product.
Gardman at Glee: hall 19, stand E31-G31.