Gardman lists four 'big ideas' for wild bird care

Gardman chief executive Pete Utting has explained how four "big ideas" can help to grow the garden retail industry supplier's biggest category, wild bird care.

Bird feeder - image: Pixabay
Bird feeder - image: Pixabay

The company will combat seasonal sales dips with "shoulder" season-extender charity promotions for the Royal British Legion and Marie Curie; exploit an untapped market with children's products; cut barriers to feeding by making feed and feeders easier to use; and make feeders more attractive to fit garden decor trends.

Gardman has a 25 per cent share of the wild bird care market, according to analyst GfK. Utting said he would like to take Gardman turnover from mid £60m to £100m with bolt-on business buys. The company now has 97 per cent average stock availability thanks to more working capital from new owner Rutland Partners, up from mid 80s at times in 2015. Utting said he wants garden centres to stock more of Gardman's "hot 100 products", rather than just seek new lines.

Solar lights have growth left in them through new technology to make them work year-round, he added, while Gardman's business will "probably grow" thanks to new Homebase owner Bunnings' commitment to brands. But Bunnings' preference for a store-delivered rather than remote distribution centre model is a concern, he said.

Utting also said he will price Gardman's new catalogue ahead of Glee in September at the post-Brexit currency rate. He suggested that currency changes could lead to garden goods prices rising 15 per cent and pointed out concerns about employing staff from the EU.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here