Marketing director Jane Lawler said: "Wild bird care can often be a difficult category to shop, with confusion about what consumers are buying preventing them from making the correct decision about what to purchase. We've overcome this by conducting independent research into the sector to help us develop a more impactful approach to our brand, messaging and positioning."
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After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.
Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.
Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.
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