The Federation will be applying for government grants for exhibitors via the UK Trade & Investment’s Tradeshow Access Programme in order to enable eligible firms to exhibit at these two international trade fairs at a reduced cost.
Gardenex director general Amanda Sizer Barrett said: "The decision to include these two shows on the Federation’s list of initiatives again in 2015 was based on the high level of export orders secured by UK companies in the Federation’s exhibitor groups at both of these shows over many years. Both the NHS and Spoga+gafa have proved time and time again that they attract key buyers from around the world who are keen to source British products. We expect that our plans for these important trade fairs in 2015 will deliver further significant opportunities for UK suppliers."
The National Hardware Show in Las Vegas is North America’s national show for all hardware related goods. The lawn and garden section is the largest product segment, and the British firms exhibiting in 2014 in the Gardenex-organised group met with buyers from many leading retailers. These included names such as The Home Depot, Lowe’s, Menards, Ace Hardware, Crate & Barrel, Canadian Tire and Lee Valley Tools. The show attracts a range of North American buyers from mail order and e-tail companies, landscapers, garden centre chains, high-end retailers, distributors and wholesalers, as well as players from other important overseas markets.
Spoga+gafa in Cologne has been an annual highlight in the federation’s overseas initiatives for over 40 years. In 2015, the exhibition zones will comprise garden living, garden care, garden creation, as well as halls for premium and basic garden products. The 2014 edition attracted 36,800 visitors from 110 countries.
Gardenex offers help with logistics and exhibition technicalities, advance marketing and PR promotion, advice about travel and accommodation, stand planning, how to transport exhibits to the show, market information and guidance on how to maximise their presence at the show.