Gardenex to host meet the buyers event

British suppliers could win business from buyers from eastern europe and the Netherlands at an event organised by the Gardenex federation this month.

The event, held on 24 November at the Gardenex offices in Brasted, Kent, will bring together British suppliers of garden and pet products and export buyers from Estonia, Romania, Slovenia and the Netherlands.

An Estonian distributor/wholesaler/retailer and Slovenian garden centre chain/wholesaler will be looking to source British garden products. 

Pet product buyers/distributors and wholesalers from Holland and Romania will be looking to  meet relevant suppliers.

One of the garden product buyers is from Selteret, an Estonian company that originally specialised in seeds, bulbs and products for the professional sector but is now seeking to expand its current range of items for hobby gardeners for both wholesale and retail trade. 

The company has two wholesale outlets located in the capital city of Tallinn and the second largest city, Tartu, plus two retail outlets located in the vicinity of the capital city and in the city of Pärnu.

The Slovenian buyer is from Semenarna/Kalia Garden Centres, which is a specialised chain of garden centres and a market leader among retailers of gardening and home accessories in Slovenia.  The company has 23 garden centres and stores in Slovenia, one garden centre in Croatia and one in Hungary.  

Apart from a wide range of plants, the company’s product range includes garden tools, machinery, garden furniture, seasonal deco materials, indoor and outdoor pots, substrates for flowers, fertilisers, seeds for vegetables, flowers, grass, bulbs and also some pet products (mainly food).  The larger garden centres include florist departments.  Customers are mainly hobby gardeners.

The garden product buyer from the Netherlands is Larix Gardenware, an importer/distributor supplying small, individual, independent shops with products aimed at professional and serious hobby gardeners.  It also operates a specialist consumer garden mail-order catalogue, De Wiltfang.   Larix/De Wiltfang is already working with a number of UK suppliers, and is looking for UK manufactured high quality products that are also unique.

The Romanian buyer is from Animax, a leading distributor, wholesaler and retailer of pet products.  Animax has around 20 stores located in Bucharest and the larger cities across Romania.  Its wholesale division has three warehouses serving 1,000 stores, including the Animax chain.  The company is interested in sourcing pet food, accessories, cosmetics and grooming products.

The buyer from the Netherlands is from Warmako, an importer/distributor of high quality food and accessories, supplying wholesalers, pet shops and garden centres in the Netherlands and Belgium.  Its products are sold in more than 2,500 shops.  Warmako is looking to source innovative pet accessories and pet care items, including the latest technology in cat and dog products.

The Meet the Buyer event will follow the format of previous one-to-one meetings between suppliers and buyers that have resulted in overseas business for the British participants.  Notable orders placed with British firms as a result of recent Gardenex and PetQuip events have been a $300,000 order for cats’ toilet training systems from North America, as well as orders from Germany for 10,000 ‘grow your own’ kits and other garden care items.

Attendance on the day will also provide the opportunity for UK firms to view the federation’s research library, meet with the Gardenex and PetQuip teams and find out about the programme of export initiatives for next year.

 Companies who wish to take part in these meetings or other events organised by Gardenex and PetQuip should contact the Federation of Garden and Leisure Manufacturers, the trade association that works on behalf of British companies to help its members increase sales worldwide.


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