Gardenex backs Glee as well as Garden Expo after 50 of its members sign up

Gardenex has signed up to support garden centre buyers' show Glee after members of the export trade body backed a continuation of Gardenex's International Buyers' Centre at the event, which takes place on 20-22 September at Birmingham NEC.

Gardenex, UK Garden & Leisure Federation, announced in June it would support rival trade show Garden Expo (Stoneleigh 29-30 June) but waited to see how Glee 2009 went and for members' feedback before backing Glee too.

Glee director Dan Thurlow said 70% of Gardenex members who showed at Glee 2009 had rebooked for 2010 — around 50 companies: "We're really pleased. We've been working with them for a long time. In June they said they would support the new show but we carried on talking. The crux with most associations is they will do what is in the best interests of their members."

Gardenex director general Amanda Sizer Barrett said: "We are extremely pleased once again to be working closely with Glee. The continued relationship will provide benefits for our members, such as a 12.5% discount on stand space. The federation will also be helping to build the international status of the show through a revitalised collaborative marketing programme, which has been designed to deliver an even greater international audience to the 2010 show. In addition to this, Gardenex will also be organising and manning the International Buyers' Centre, where we look forward to welcoming a growing number of international buyers.

"Over the past 3 months Gardenex has polled its members on their preferred timing for trade exhibiting and the results showed that some were attracted to the September dates and others opted for the earlier June dates when the federation will be supporting Garden Expo on a non-exclusive basis.

"This and recent events have caused the federation to reconsider the way that it plays its role in helping members to develop export opportunities at trade shows, and rather than provide exclusive support for one show over another, our new aim is to provide maximum support for our members at whatever type of trade events they may wish to attend.  Under the new non-exclusive arrangements our members will be able to choose which event is preferable for their marketing needs but still take advantage of the discounts and other opportunities that will be on offer via the federation.  The federation's remit is to provide the highest possible service to our member companies, in order to help them to increase their business in export countries and we believe that the newly negotiated trade exhibition terms will help to achieve that aim."

 

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