Gardeners' World team behind the times, say suppliers

Gardeners' World researchers are not picking up on new techniques, say suppliers.

They say the public need more education from TV about how to grow fruit despite the
BBC and RHS's new campaigns to push fruit growing as the next big thing after successful grow-your-own vegetable campaigns in the past two years.

Gardeners' World presenter Carol Klein's new book Grow Your Own Fruit is released on 5 January. Its predecessor, Grow Your Own Veg, sold 300,000 copies.

But Suttons marketing manager Tom Sharples said: "We need to produce more information about fruit. TV-wise there could be more coverage of new techniques.

"The grafted tomato was a tremendous success last year but to get that across as a new technique is a problem. We want to show the benefits of the technique. But a lack knowledge on the research side is to blame.

"They need to show new ways of getting the message across. We have an advantage in that Toby Buckland is there now at Gardeners' World. He has more belief in the trade than Monty Don had, but that's not difficult."

The Conchita, Dasher and Elegance grafted tomato produces fruit earlier and for longer and they are more resistant to disease.

Mr Fothergill's marketing manager Ian Cross said: "Growing fruit is more involved than sticking in lettuce, for instance. Container grown fruit such as figs and blueberries has had success."

#Sharples added that producers now accepted edible seeds are selling 70/30 better than flower seeds.


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