Gardena launches ambassador store at Gordale Garden Centre

Gardena UK is to showcase its products such as its micro-drip system, city gardening tools, smart system and watering and lawncare products at Gordale Garden Centre.

The company hopes to have 10 similar showcases in garden centres in 2018.

Garden centre staff training via e-learning is a focus.

Account manager Paul Simpson said on possible water restrictions following the dry winter: "I've only seen them two or three times in my 12 years at Gardena. They sometimes happen but we have water saving products in our range. Some water companies let us use them and some don't. Education is important and at Gordale we're showing ways of saving water. It's always a concern,. But we normally get prompts if there will be a hosepipe ban and we've had nothing so far."

Gardena is also promoting frost-proof watering and educating gardeners. Simpson said this ranges from back to basics on tools showing how to use a trowel and fork and how to plant plants to smart systems, robotic mowers and iphone control of watering. This will be shown at Gardena's Chelsea Flower Show John Gale-designed garden this month.

Simpson said Gardena, which is a member of the Husqvarna group, launched its new spring campaign across TV, print and digital this week. This is the first major TV campaign in the UK for Gardena over the past 10 years and lasts until the end of May on TV.

Gardena has two new key account managers, Michael Holden and Gary Fisher.


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