Gardena launches ambassador store at Gordale Garden Centre

Gardena UK is to showcase its products such as its micro-drip system, city gardening tools, smart system and watering and lawncare products at Gordale Garden Centre.

The company hopes to have 10 similar showcases in garden centres in 2018.

Garden centre staff training via e-learning is a focus.

Account manager Paul Simpson said on possible water restrictions following the dry winter: "I've only seen them two or three times in my 12 years at Gardena. They sometimes happen but we have water saving products in our range. Some water companies let us use them and some don't. Education is important and at Gordale we're showing ways of saving water. It's always a concern,. But we normally get prompts if there will be a hosepipe ban and we've had nothing so far."

Gardena is also promoting frost-proof watering and educating gardeners. Simpson said this ranges from back to basics on tools showing how to use a trowel and fork and how to plant plants to smart systems, robotic mowers and iphone control of watering. This will be shown at Gardena's Chelsea Flower Show John Gale-designed garden this month.

Simpson said Gardena, which is a member of the Husqvarna group, launched its new spring campaign across TV, print and digital this week. This is the first major TV campaign in the UK for Gardena over the past 10 years and lasts until the end of May on TV.

Gardena has two new key account managers, Michael Holden and Gary Fisher.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is garden centre pricing becoming more competitive?

Is garden centre pricing becoming more competitive?

Good sales this year appear to have masked the continuing pressure on pricing strategies this year as online offerings and exchange rates make their presence felt.

Hedging - what are the alternatives to box?

Hedging - what are the alternatives to box?

With box blight and box tree moth both posing problems, Miranda Kimberley looks at alternative planting choices.

What are the benefits to garden retail businesses of multi-channel selling?

What are the benefits to garden retail businesses of multi-channel selling?

Gardening Express has become the latest online operator to buy a bricks-and-mortar garden centre, showing how multi-channel selling is developing fast.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles