The new 500sqm showroom, built to display Forest’s product ranges to invited trade customers, features more than 50 garden timber products, including timber fencing, sheds, summerhouses, greenhouses, arbours, decking, grow-your-own accessories, planters and furniture.
After buying M&M Timber in late 2013, in 2014 Forest announced investments in additional sawmill capacity, expanded timber treatment facilities, and additional manufacturing resources at its Worcestershire sites.
In December Forest then opened a new, 2,000sqm group head office close to its other Hartlebury locations. The company also recently launched a new suite of informative videos for gardeners offering guidance on their garden timber projects; entitled ‘Forest Shows You How’.
Group chief executive Guy Grainger said: "The size and variety of our comprehensive garden timber range means the products can be difficult to demonstrate effectively to trade buyers. A stunning, centrally located product display and exhibition area has therefore long been something we wanted to set up, to inspire garden centre, DIY and builders merchant customers.
"This new showroom now offers customers the chance to see our ranges side by side, as well as previewing some of our prototype ideas – with the chance to comment on them before launch.
"Since opening our new, centrally located head office we have offered Forest customers and supply partners the opportunity to book our rooms for their own meeting and presentation purposes. Now they can also use our showroom to give their trading teams ‘real life’ product, merchandising and technical training, which they in turn can share with their own customers."