The six tribes which can all be found on the GardenTags app, are:
1 -Plants Shoots Leaves: Members of this tribe are time poor and therefore tend to keep a maintenance-free garden. They’re more inclined to replenish their gardens by annually restocking planters and borders, regardless of expense.
2 -Have A Grow Hero: This tribe has lots of enthusiasm for gardening but no talent or knowledge to back it up. Have a Grow Heroes enjoy the process of gardening and ‘creating’ but operate via impulse and trial and error, rather than using expert guidance.
3 -Steady As You Grow: Members of this tribe have no experience but are serious enough about gardening to put lots of time, effort and money into learning the craft.
4 -Premier Class Planter: The Monty Dons of this world, the Premier Class Planter tribe is populated by professional gardeners. They love to impress with their knowledge of Latin names and this is the happiest group.
5 -Earth Mother/ Father: Also known as the caring, sharing gardener, Earth Mothers and Fathers have a higher purpose and like to garden for the greater good. They’re much more ecologically switched on and share their passion on social media to inspire others.
6 -Hungry Horticulture: Also known as The Good Life gardener, members of this tribe grow as much fruit and vegetables as possible to supplement their weekly trip to Waitrose.
Other findings were:
- 40 per cent of people want a bigger garden
- Men are more likely to get technical with their gardening than women
- Women are more likely to garden out of necessity to feed their family and keep the garden in shape
- Seeing their garden in bloom gives everyone the most satisfaction, followed by being outdoors
- Happiness and fitness is linked to time and expertise. The more time you spend in the garden picking up new skills has a positive impact on happiness and fitness
- Many feel gardening allows them to express their creativity.
- For the majority of gardeners, time is the biggest barrier