Garden retail market targeted by BritishFlora after management shake-up

Buckinghamshire-based BritishFlora is planning to get back into the garden retail market after TCM took over its management.

BritishFlora grows five million native wild flower and aquatic plants annually and used to supply garden centres such as Wyevale as well as growing for conservation, environmental and renewal schemes.

Managing director Nick Hartley said: "We want to try and reposition our reputation and quality of stock to where it was three years ago."

Hartley has installed a new nursery manager, thrown away old stock, employed new salesmen and a finance director and had the nursery cleaned up over the past six months.

He added: "We've got lots of plans. We'd moved away from supplying people like Wyevale with wild flowers and aquatics because it's safe to say we were not profitable because of the organisational structure and because the stock was not of the standard that you need to supply this market. Now I feel we are able to do that again and deal with very large grow-to-order supply contracts.

"People want native provenance - these are the organic plants of the nursery world. You know where they come from and you have no transport issues and fantastic quality. There's a market for it."


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