Volume has grown more rapidly, with +17.6 per cent growth compared to last year. This volume increase has been driven by disposable barbecues.
GfK has also seen the garden hand tools market grow in 2016 with six per cent and three per cent volume and value growth respectively year to date to September.
In 2014 and 2015, the market moved away from disposable barbecues, with this category losing share each year. However this year, this category has started to recover with a strong increase compared to last year (31 per cent value, 29 per cent volume). Excluding disposables, charcoal barbecues have grown 3.0 per cent in value this year.
Gas barbecues have declined this year (-1.4 per cent value, -5.5 per cent volume).
The market was saved by a strong May performance, growing 52.6 per cent in value compared to May 2015.
The largest months of the year (May to July) all reported strong growth. January and April, declines.
Meanwhile, digging tools have been the standout sector within the garden hand tools market, growing ahead of the category at nine per cent volume and six per cent value growth. Within digging, forks represent the largest proportion of sales but it is the growth seen in spades which has been important in growing category sales this year, albeit at a lower average price than seen a year ago.
Elsewhere there has been volume growth in secateurs, which is the largest sector of the market, but as with spades, there has been an overall decline in average price resulting in stable value development over the last year.