Garden centres offered free trial coffee machine

Garden centres without caf├ęs are being offered the chance to trial automatic Bean to Cup coffee machines this spring in a bid to showcase how they can increase their sales.

Outlets wishing to improve spend per head but don’t have the space or facilities for a restaurant are getting the opportunity to install a machine for their customers to use.


Owner of tea and coffee equipment and product supplier, Café Works, Jacques Farmer, said: "We’re happy for garden centres to have one of our fully automatic Bean to Cup machine as part of a trial for a limited period, on a rental basis, to show them how they can increase their sales overall.


"In other similar outlets where we have installed them, retailers without cafés already have fed back to us that the addition of coffee to their offering is attracting new customers and that when they are on-site they are buying additional items. They also say that existing customers are now visiting more often as well."


Café Works, which is based in Shropshire, provides single serve coffee options, tea and coffee equipment and vending solutions.


Farmer added: "The trials we’ve run already in similar businesses have been great successes. Feedback has included that customers are delighted they can now purchase a tastier, less expensive coffee than at their local Starbucks.


"For garden centres that don’t have a café this is the next best thing for testing the catering market as visitors can select their own great tasting coffee without staff being involved and it’s not just any random vended coffee either, the machine uses top quality beans.


"Our trails have found that the introduction of the machine has definitely helped increase customer spend per head."


He worked for Sodexo for 18 years and has 30 years’ experience in supplying vending and hot beverage equipment and products to clients in all sectors.

At Sodexo his responsibilities ranged from technical services, operations, client account management and business development to managing clients such as Honda UK Manufacturing and Unilever.

At the start of this year, he launched, Café Works, which is an authorised distributor of Keurig equipment and products.

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