Garden centres take on in-store communications platform to drive sales

Sales development and marketing consultancy Visible Impact has created a communication platform developed specifically for garden centres and suppliers to drive customer awareness and sales.


The itower, is a free-standing unit, which comes with a high definition portrait screen to deliver customer communication. It is part of a sales and marketing communication package.
The screen offers twice the brightness of a traditional TV monitor.
The units can be seen at Longacres, Coolings, Monkton Elm and Dean’s Garden Centres.  Each itower is monitored and once signed off by the centres, the screen content is uploaded to the units by Visible Impact. The itowers are managed centrally.
Visible Impact representative Amanda Buck said: "The itower package provides support for marketing activity, forward planning and continuous assessment. It also offers clearer customer communication and an innovative platform for garden centres to generate incremental sales and increase customer awareness of their own facilities or marketing activity taking place within the centre.

"The next installations will take place in February/March, ready for the new season and we are anticipating a very busy period for us."

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