Garden centres beat online in watering category

Garden centres have beaten the internet market in the watering category says market leader Hozelock.

Retailers Sam Bosworth (Bosworth’s), Julian Winfield (Haskins) and Matthew Bent (Bents) joined watering supplier Hozelock’’s commercial director Adrian Davey on a panel at the HTA Garden Futures event on 30 September.

In discussions on internet retailers taking bricks and mortar market share, chaired by Horticulture Week's Matthew Appleby, Davey said GfK data showed the sector was eight per cent up this year but garden centres were up more than that, indicating they had beaten the online market.

Davey added that Hozelock sells to both retailers who sell online and retailers who sell only bricks and mortar, as well as to DIYs. He said the priority with marketing new product was to garden centres but said: "We can only manage our invoice pricing to the customer. What they sell at is their business. One of the challenges retailer faces is that the internet-only business does have lower overheads and is therefore prepared to trade at lower margins. I can’t influence retail price."

He said for Hozelock quality was critical and the company would "never look to cut corners to find a price point".

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