Garden centre study tour group visits Holland

The HTA Garden Retail Study Tour in Holland visited FloraHolland, Elho, growers and garden centres.

HTA
HTA

The tour began on 8 February with a visit to the Elho factory where the group heard the latest trend information and ideas from the company that was established in 1964 and which turns out more than 60 million pieces a year. Half of the electricity generated by the company windmill runs the office and factory complex, with the remaining 50% sold back to the grid. 

In the evening the group attended the Garden Retail Experience Gala Dinner returning the next day to tour the exhibition in detail. The Garden Retail Experience is an inspiration event using themes to bring together groups of products to inspire. The overall theme for this year’s event was ‘Growing Emotion’ highlighting that by creating the right emotion in customers can led to increased sales.

Tours from Laurens Doesborgh and Romeo Summers provided insight into the ideas behind the themes and the tangible ways in which garden centres can bring these stories to life, including a ‘back to nature’ entrance display, a mini festival with mismatched plants, a butterfly house in-store and a rain garden feature. The day finished with a visit to a garden centre – Ranzijn Nieuw-Vennep – a family owned group which is expanding rapidly in the Netherlands.

On Friday the study tour group visit the ‘Clock’ plant and flower auction at Aalsmeer, hosted by Paul Moors and Brian Redman from Garden Centre Fresh. Moors, an ex-clock buyer, provided an overview and the group was impressed by the efficiency of the clock process watching stock moving through. FloraHolland then provided a tour of the processing and distribution centre.

The tour concluded with a trip to Hilverda De Boer, one of The Netherlands largest cut flower exporters, to see the operation in action as it gears up for Valentine’s Day and hear about the most popular flowers in different countries.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile - The Palace Gardener

Garden centre profile - The Palace Gardener

After being empty for more than two years the site of the former Fulham Palace Garden Centre has been revived by Bypass Nurseries, Matthew Appleby reports.

Career profile - Garden centre manager

Career profile - Garden centre manager

A garden centre manager leads a team of staff members to help them make sure every part of the centre, from the planteria to the cafe, offers its customers a great retail experience.

Career profile - Planteria manager

Career profile - Planteria manager

The planteria manager must ensure that a garden centre's plants are "flying off the shelves".


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices