Garden centre poinsettia promotional campaign under discussion

Woodlark Nurseries managing director Colin Edwards and the British Protected Ornamentals Association secretary Simon Davenport are discussing a garden centre-focussed poinsettia promotional campaign for Christmas 2017.

They are also talking to Susanne Lux of Stars for Europe, a long-running Europe-wide campaign to combine with their plans for the UK.

Stars for Europe was founded by European poinsettia breeders Dummen, Syngenta Seeds and Selecta Klemm. The initiative began in 2000 with the aim to promote and ensure long-term European poinsettia sales. Activities take place in 16 European countries.

In 2011 Stars for Europe won EU funding for a three-year EUR2.1m programme in Germany, France, the UK, the Netherlands and Poland. The UK was identified as one of the most promising markets because its per capita poinsettia sales are much lower than many other countries.

UK funding had run out, but growers and the BPOA hope to run a campaign of some description anyway.

In 2016, PoinsettiaFest was celebrated with poinsettia decorating demonstrations at Clifton Nurseries, Pentland Plants (Edinburgh), Millbrook Garden Centres and in selected Blue Diamond garden centres.

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