Garden Centre Outlet of the Year Boutique - Winner: West Six Garden Centre

Last year was another outstanding one in the short history of West London's West Six Garden Centre. Increased sales, an exquisite cafe and a successful garden maintenance service have all combined to embed West Six even more firmly within the local community.

Garden Centre Outlet of the Year Boutique - Winner: West Six Garden Centre
Garden Centre Outlet of the Year Boutique - Winner: West Six Garden Centre

The cafe, nestled in railway arches, opened in November 2014 and has seen a 67% increase in year one trading. As with plants, West Six sources cafe produce locally where possible and staff put a great deal of effort into developing supplier relationships. The cafe has attracted increased footfall into the centre and had a significant impact on sales.

The garden maintenance service was introduced in 2014 in response to many requests to help customers in their own gardens. With a full-time manager and dedicated administrative support, feedback for the service is outstanding.

The centre's vision is to provide visitors and customers with a truly life-enhancing experience. The core garden centre business has had another record year in terms of turnover, customer numbers and profit margins. Strong demand remains for outdoor plants but houseplants have become the fastest-growing category.

Reaching out to a new generation of gardeners is a huge driver for the business. Community links with local schools and children's charities are important and West Six provides fun activities for young people, including a pumpkin-carving workshop and Santa's Grotto, with proceeds going to local charity Action for Kids.

The West Six team is led by indefatigable manager Louise Alhadeff and every staff member is responsible for the growing success of the centre. Staff turnover is low and customer standards are high. Team members go on a customer service apprenticeship scheme.

Heavy investment in marketing has resulted in an unprecedented amount of exposure for what is still a relative newcomer to the industry. This included exhibiting at contemporary garden fair GROW London.

The centre's new website includes a blog featuring seasonal advice, while a monthly newsletter and local postcard drops help to draw in even more customers.

SEE ALL GARDEN RETAIL AWARDS 2017 WINNERS


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden industry pursuing online sales growth

Garden industry pursuing online sales growth

How much will online plants sales be worth after Dobbies links with Ocado and other players enter the market?

Is there a "right" amount of catering for a garden centre?

Is there a "right" amount of catering for a garden centre?

Most garden centres would agree that investment in catering is a must in today's market. But how much? As the figures from a selection of leading players below illustrate, expectations vary significantly.

What is the next step for garden centre catering?

What is the next step for garden centre catering?

It is no longer enough for garden centres to simply offer a catering service - the standards of catering are at an all-time high and now retailers need to have a wow-factor to stand out.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles