The Garden Centre Group has begun the renovation and development of Percy Thrower’s Garden & Leisure outlet, located in Shrewsbury.
The £40m scheme will see the garden centre rebuilt and the site developed to house a new 6,300 sqm retail unit.
In addition Waitrose will subsequently build a new supermarket on the site adjacent to the new garden centre.
The new destination garden centre will include a restaurant and a separate café for visitors, children’s play areas, and expanded parking for customers.
The existing Percy Thrower’s garden centre will remain open to customers during this process. The new centre is expected to open in 2015.
Estates director Steve Masters said: "We are delighted to announce our investment in this much loved garden centre.
"With beautiful garden and merchandise display areas, a number of eating and additional concession outlet facilities as well as room to roam and play inside and out, the centre will offer our customers a more modern, high-quality environment to inspire them in the garden and offer a delightful experience for a day out with the family."
Building contractor Speller Metcalfe will oversee the works.
Joint MD Steve Speller said: "Percy Thrower is a household name in the West Midlands and we hope that this development will become a fitting legacy for someone who was so passionate about gardening.
"As a local contractor who know the area well, we will be doing everything we can to minimise any disruption to customers, which will include keeping the existing centre fully operational and open to the public throughout the building works."